More than a transaction.
Building real connection.
Why dForce invests in the clubs, teams and rising talent around us.
At dForce, sponsorship isn’t a line item. It’s how we turn business success into something the community can share in — backing local clubs, sports teams and rising talent in ways that build lasting bonds, not just brand visibility.
Giving that goes both ways.
When a business backs a community programme or a sports club, it offers resources and opportunities that might not otherwise exist — boosting local economies, encouraging participation and helping people take part in something enriching. We see it as a way into genuine joint ventures: shared moments of achievement, real community engagement, and the networking, brand alignment and innovation that only come from being properly involved.
Community roots
We back the local clubs and initiatives that give people their first taste of team sport, belonging and healthy competition.
Shared values
We choose partners the way we choose clients — looking for cultural and ethical alignment, not just a fit on paper.
Mutual growth
Sponsorship gives us a stake in someone else’s story — the pride of shared success, on the field and off it.
Breaking boundaries: how business autonomy brought me back to hockey.
Launching dForce after years of global leadership and enterprise architecture gave me something I hadn’t had in a while: the freedom to choose my own direction, both in business and in the community. That autonomy brought me back to one of my first loves — hockey, a sport that’s followed me across every stage of my career and taught me resilience, teamwork and the value of giving back.
The value of sports in the community
Field hockey has a broad and growing presence in the UK, with over 850 clubs and tens of thousands of players from mini-hockey through to elite level. It’s about more than winning games — it teaches young players teamwork, discipline and perseverance.
At COPHC it’s not just about hockey — the club serves a wide demographic, giving kids their first taste of team sport and giving veterans like me a way back into the game. Sponsoring a club like this is about sustaining something that supports a diverse community, which matters far more than any business return.
Partnerships built on trust and values
At dForce, we’ve built our business on trusted relationships and shared values — choosing partners where both sides feel empowered, not just where a project fits. The same principle applies to COPHC. Now, back on the pitch with the support of my wife Kerrie-Anne and our son Quinton-Rafe, who’s just turned 11, I’m reminded that the relationships we build and the communities we invest in are what make it all worthwhile. Sponsorship is simply a way to give back to a community that’s already given me so much.
From two wheels to the winner’s podium.
Motorcycling has been a constant since I was a kid tearing up the dirt on a first bike — a full-throttle way of living that taught me to embrace risk, stay focused and find joy in pushing for excellence. As founder of dForce, I get to give something back to a sport that’s given me so much, which is why we’re thrilled to sponsor Dani Rossi, a young rider making his debut in the British Superbike BMW F 900 R Cup.
Why British Superbikes?
British Superbike racing is one of the most electrifying motorsport arenas in the UK, reaching hundreds of thousands of fans every season. For a business like ours, sponsoring here isn’t just exposure — it’s a chance to invest in talent and be part of a community that thrives on connection and shared passion.
Dani Rossi: a rising star
Having cut his teeth in club racing (formerly DRP Racing, now DRP – dForce Racing), Dani’s already shown the grit and raw talent that define champions. Backed by his brothers in the pit and his partner keeping things steady trackside, he’s making the leap from club racing to the national stage — representing the resilience and ambition that resonate deeply with us at dForce.
What sponsorship means to us.
As with all our sponsorships, this is about more than branding or visibility — it’s about being part of a story and investing in people and communities that inspire us. Supporting Dani and BSB is about celebrating the grit and determination it takes to succeed, on the track and off it.
As Dani heads into his first BSB season, we’re proud to be part of the journey. Here’s to a season of spills, thrills and unforgettable moments — and to Dani: ride fast, ride safe, and remember, there are only two speeds on that track.
Know a club or a rider worth backing?
We’re always open to hearing about local initiatives, teams and talent that share our values. Tell us about it — no obligation, no sales pitch, just a conversation.