At dForce, we believe that sponsorship is more than just a financial transaction; it’s a powerful way to forge meaningful connections between businesses and the communities they serve. Through sponsorship, both SMEs and corporate entities can contribute to the growth and success of local initiatives, sports teams, and cultural events, while simultaneously building their own brand presence and goodwill. By investing in others, businesses create lasting bonds that resonate beyond traditional marketing efforts, fostering a sense of belonging and partnership.
We believe that when businesses choose to sponsor community-led programs or sports organisations, they help to uplift and empower those initiatives, offering resources and opportunities that might not otherwise be available. In turn, these partnerships create a positive ripple effect, boosting local economies, promoting inclusivity, and encouraging participation in healthy, enriching activities. As sponsors, businesses become an integral part of these stories, sharing in the pride of accomplishment and the joy of shared success.
At dForce, we see sponsorship as a way to pave the way for incredible joint ventures and collaborations. The experiences created through our present and future partnerships often go beyond financial returns, leading to shared moments of achievement, community engagement, and mutual growth. It’s in these moments that we collectively not only see the benefits of giving back but also realise the incredible potential for networking, brand alignment, and innovation that sponsorship provides.
Breaking Boundaries: How Business Autonomy Brought Me Back to Hockey and Community Sponsorship
There are moments in life when everything aligns, and the timing feels right. For me, that moment came when I launched dForce. After years of global leadership and enterprise architecture, it was time to step out and forge a path that gave me the freedom to choose my own direction—both in business and in the community. I realised that the ability to make choices, not just in who I work with but also in who I support, is the cornerstone of building something meaningful.
This autonomy has brought me back to one of my first loves: hockey. My career has taken me across the world, and wherever I’ve been, the game has followed. From my early years as a player and coach, through various local clubs across the UK and beyond, hockey has always been a constant. It’s a sport that taught me resilience, teamwork, and the importance of giving back—lessons that have shaped both my personal and professional life.
The Value of Sports in the Community
Field hockey, in particular, has a broad and growing presence in the UK. With over 850 clubs across the country and tens of thousands of players of all ages, from mini-hockey leagues to elite professionals, the sport has the power to unite people. It’s about more than just winning games—it’s about teaching young players values like teamwork, discipline, and perseverance.
In the case of COPHC, it’s not just about hockey. The facility serves a wide demographic, offering opportunities for various sports and activities. It’s a place where local families come together, where kids get their first taste of team sports, and where veterans, like myself, return to the game they love. Sponsoring a club like this is about sustaining a space that supports a diverse community—something that’s far more important than any business return.
Partnerships Built on Trust and Values
At dForce, we’ve built our business on the foundation of trusted relationships and shared values. When we choose to work with partners, it’s not just about finding the right fit for a project—it’s about aligning culturally and ethically. We look for partnerships where both sides feel empowered and trust is at the core. That same principle applies to our involvement with COPHC. It’s about forming connections that matter—both on and off the field. For me, hockey has always been more than a sport. It’s been a way of life, a global experience that has shaped who I am and what we are today. Now, as I return to the field—this time with the support of my wife Kerrie-Anne and our son Quinton-Rafe, who’s just turned 11—I’m reminded that the relationships we build and the communities we invest in are what make life truly fulfilling. Sponsorship is simply a way to give back to a community that has already given me so much.
DRP / dForce Racing
From Two Wheels to the Winner’s Podium: Sponsoring the Next Generation of BSB Talent
From the first time I pinned-open the throttle as a kid on a dirt bike, motorcycling has been a constant in my life. It’s more than a pastime—it’s a full-throttle way of living. Whether it was tearing up the dirt or pushing the legal limits on the road, I’ve always loved the adrenaline, the intensity, and the camaraderie that come with two wheels. Motorcycling taught me to embrace risk, stay focused, and find joy in the pursuit of excellence—lessons I’ve carried into every aspect of my life and career.
Now, as the founder of dForce, I have the opportunity to give back to a sport that’s given me so much. That’s why I’m thrilled to announce our sponsorship of Dani Rossi, a young and talented rider making his debut in the British Superbike (BSB) BMW F 900 R Cup . Having cut his teeth in club racing (formerly DRP Racing – now DRP – dForce Racing), Dani has already demonstrated the grit, determination, and raw talent that define champions.
Why British Superbikes?
British Superbike racing is one of the most electrifying motorsport arenas in the UK, reaching hundreds of thousands of fans every season. It’s not just about the speed and the spectacle—it’s about the people. BSB brings together a passionate, dedicated community of riders, teams, and fans who share an unrelenting love for the sport. For businesses like mine, sponsoring in this space isn’t just an opportunity for exposure—it’s a chance to invest in talent, support the sport’s growth, and be part of a vibrant community that thrives on connection and shared passion.
Dani Rossi: A Rising Star
Dani Rossi embodies everything that makes BSB special. He’s a fearless competitor, with a relentless drive to push himself to the limit, yet grounded in the values of teamwork and perseverance. Transitioning from club racing to the national stage is no small feat, but Dani’s journey so far has been nothing short of inspiring. We’re proud to stand by him as he takes this next big leap in his career, knowing he’ll represent the values of resilience and ambition that resonate so deeply with us at dForce. Dani is supported by family – his brothers in the pit taking care of mechanical requirements and his partner providing the TLC when things get rough )just stay on the bike Dan!)
What Sponsorship Means to Us
As with all our sponsorships, it is about more than branding or visibility—it’s about being part of a story and investing in people and communities that inspire us. Supporting Dani and BSB isn’t just about the tangible benefits of reaching a large, engaged audience—it’s about celebrating the grit and determination it takes to succeed, on the track and off.
When I received a short-note on my linkedIn – i could almost instantly tell that things felt right and we are proud to have agreed our sponsorship with DRP – dForce Racing.
Looking Ahead
As Dani embarks on his first BSB season, I’m excited to see where this journey takes him. For me, being part of this story is a privilege—whether it’s the roar of the engines, the smell of the track, or the excitement of seeing a rising star make their mark. It’s a reminder that life, much like racing, is about giving it everything you’ve got, every single day. To the riders, the fans, and everyone who makes BSB what it is—here’s to a season of spills, thrills, and unforgettable moments. And to Dani—ride fast, ride safe, and remember, there’s only two speeds on that track: All-Out or Stop!
