Leadership & Team

The people behind

your progress.

Experience that connects business priorities to practical delivery.

Our team brings together experience across ERP, PSA, SaaS, architecture, delivery, customer success and commercial strategy. Supported by specialists and trusted associates, we combine technical capability with an understanding of how businesses work—and what they need to achieve.

Meet the dForce team

Different strengths. A shared commitment.

We work together across disciplines, with your people and technology partners, to connect decisions, delivery and business outcomes. Meet the people who help shape that work.

Andy Draper

Andy Draper

CEO / Founder

Andy is responsible for boundless innovation in delivery, governance and centre of excellence development. His background in Professional Services and Customer Success are underpinned with years of HR, Accounting & Technology experience.

Neel Asar

Neel Asar

VP Professional Services

As VP of Professional Services at dForce, Neel leads the delivery function, driving operational excellence, team development and customer success across dForce’s ERP and PSA portfolio. He is focused on aligning people, process and technology to deliver measurable outcomes and long-term client value.

Ru Kumar

Ru Kumar

Non-Executive Director

Ru provides strategic guidance across commercial growth, market positioning and executive leadership. He supports the business through independent oversight, industry insight and advisory input across strategic partnerships, customer engagement and long-term business development.

A senior software executive with more than 30 years of leadership experience, Ru has held roles within global organisations including Oracle, Microsoft and HP, alongside fast-growth software companies spanning Salesforce, SaaS, ERP, services and enterprise applications.

Cait Fraser-Burton

Cait Fraser-Burton

Director Technical & Training Services

Cait leads the development of the business’s technical and functional capability, acting as lead architect across delivery, enablement and solution design. She plays a key role in shaping scalable delivery standards, training frameworks and customer-focused solution architecture. An experienced Solution Architect specialising in Professional Services Automation and business systems integration, Cait combines functional, technical, project and change management expertise to deliver holistic and practical solutions. Cait works hand-in-glove with the Technical Architect.

Andy Campbell

Andy Campbell

Chief Marketing Officer

Andy leads the company’s marketing strategy, brand positioning and go-to-market activity, helping translate complex technology and transformation capability into compelling customer value. He plays a key role in shaping messaging around AI, ERP, PSA and digital transformation within the market.

A highly experienced product marketing leader, Andy brings deep expertise across technology, SaaS and business transformation gained through working with both fast-growth organisations and global enterprises across multiple industries and regions.

Andrew Williams

Andrew Williams

Technical Architect

As Technical Lead at dForce, Andrew owns the strategic technical architecture alongside the functional architecture team, leading the design and delivery of scalable integrations, customisations and platform solutions across the PSA SaaS landscape.

He is responsible for technical governance, solution quality and ensuring best-practice delivery across complex customer engagements and heads the dForce development function.

Di Prime

Di Prime

Functional Lead – Customer Success

As Customer Success and Salesforce Functional Lead at dForce, Di leads customer success strategy and functional solution delivery across the Salesforce and Certinia ecosystem. She plays a key role in helping customers optimise engagement, operational visibility and service performance through scalable, data-led transformation.

With more than 20 years of Salesforce experience, Di has delivered global transformation programmes spanning Sales Cloud, Service Cloud, Marketing Cloud and Professional Services Automation.

Reg Abrahams

Reg Abrahams

Head of ERP

Reg leads the company’s ERP capability, bringing extensive multi-skilled expertise across Sage Intacct, Sage 300, Sage 200, Certinia FM Cloud and wider ERP and PSA solutions. He works closely with customers to deliver trusted advisory and hands-on consulting services that maximise business value and operational performance.

With more than 30 years of ERP experience and additional expertise within Professional Services Automation.

Working as one team

Expertise matters. How we work together matters too.

Our wider team of specialists and trusted associates supports the leadership group across advisory, design and delivery. We value clear communication, shared ownership and practical collaboration with customers and partners.

We champion diversity, fairness and opportunity, creating space for different perspectives and experience to contribute to the work.

From Insight to Impact.

Let’s talk about where you want to go.

Tell us what needs to change and the outcome you are working towards. We’ll help you identify the right expertise and a practical next step.