Welcome to dForce: Where Excellence Meets Innovation
At dForce, our leadership team brings together decades of experience across ERP, PSA, SaaS, digital transformation, architecture, delivery, marketing and commercial strategy. Supported by a highly skilled network of full-time specialists and trusted associates, we combine deep technical capability with practical business expertise to help customers accelerate performance, transformation and growth.
Our strength is built on collaboration — with our customers, our strategic technology partners and our wider delivery ecosystem. We are committed to creating long-term value through trusted relationships, delivery excellence and customer-first thinking. As a business, we champion diversity, fairness and opportunity, fostering an inclusive culture where innovation, expertise and shared success thrive together.
Andy Draper
CEO / Founder
Andy is responsible for boundless innovation in delivery, governance and centre of excellence development. His background in Professional Services and Customer Success are underpinned with years of HR, Accounting & Technology experience.
Ru Kumar
Non-Executive Director
Ru provides strategic guidance across commercial growth, market positioning and executive leadership. He supports the business through independent oversight, industry insight and advisory input across strategic partnerships, customer engagement and long-term business development.
A senior software executive with more than 30 years of leadership experience, Ru has held roles within global organisations including Oracle, Microsoft and HP, alongside fast-growth software companies spanning Salesforce, SaaS, ERP, services and enterprise applications.
Andrew Williams
Technical Architect
As Technical Lead at dForce, Andrew owns the strategic technical architecture alongside the functional architecture team, leading the design and delivery of scalable integrations, customisations and platform solutions across the PSA SaaS landscape.
He is responsible for technical governance, solution quality and ensuring best-practice delivery across complex customer engagements and heads the dForce development function.
Craig Fenton
EVP
As EVP at dForce, Craig is responsible for strategic vendor relationships and the commercial domain, helping shape partnerships, growth strategy and customer engagement across the business. He plays a key role in supporting dForce’s vision of building a leader in delivering 360° Customer Solutions
Cait Fraser-Burton
Director Technical & Training Services
Cait leads the development of the business’s technical and functional capability, acting as lead architect across delivery, enablement and solution design. She plays a key role in shaping scalable delivery standards, training frameworks and customer-focused solution architecture. An experienced Solution Architect specialising in Professional Services Automation and business systems integration, Cait combines functional, technical, project and change management expertise to deliver holistic and practical solutions.
Cait works hand-in-glove with the Technical Architect
Di Prime
Functional Lead – Customer Success
As Customer Success and Salesforce Functional Lead at dForce, Di leads customer success strategy and functional solution delivery across the Salesforce and Certinia ecosystem. She plays a key role in helping customers optimise engagement, operational visibility and service performance through scalable, data-led transformation.
With more than 20 years of Salesforce experience, Di has delivered global transformation programmes spanning Sales Cloud, Service Cloud, Marketing Cloud and Professional Services Automation.
Neel Asar
VP Professional Services
As VP of Professional Services at dForce, Neel leads the delivery function, driving operational excellence, team development and customer success across dForce’s ERP and PSA portfolio. He is focused on aligning people, process and technology to deliver measurable outcomes and long-term client value.
Andy Campbell
Chief Marketing Officer
Andy leads the company’s marketing strategy, brand positioning and go-to-market activity, helping translate complex technology and transformation capability into compelling customer value. He plays a key role in shaping messaging around AI, ERP, PSA and digital transformation within the market.
A highly experienced product marketing leader, Andy brings deep expertise across technology, SaaS and business transformation gained through working with both fast-growth organisations and global enterprises across multiple industries and regions.
Reg Abrahams
Head of ERP
Reg leads the company’s ERP capability, bringing extensive multi-skilled expertise across Sage Intacct, Sage 300, Sage 200, Certinia FM Cloud and wider ERP and PSA solutions. He works closely with customers to deliver trusted advisory and hands-on consulting services that maximise business value and operational performance.
With more than 30 years of ERP experience and additional expertise within Professional Services Automation.