Leadership & Team

Meet the dForce team.
Expertise behind your progress.

ERP, PSA and CRM specialists, connecting business priorities to practical delivery.

Meet the leadership and specialists behind dForce, a UK-based Sage Intacct and Certinia Business Partner and systems integrator. Our team brings together experience in finance and ERP, professional services automation (PSA), Salesforce CRM, solution architecture, delivery and customer success. We work with your people and technology partners from advisory and design through implementation, integration and support beyond go-live.

Meet the dForce team

Different strengths. A shared commitment.

Our team combines business, functional, technical and commercial experience. Each profile explains the person’s role and background, with a link to their LinkedIn profile. Expand a biography for more detail about their responsibilities and experience.

Andy Draper

Andy Draper

CEO / Founder

Andy founded dForce and leads its approach to service delivery, governance and centre of excellence development. He brings together experience in professional services, customer success, HR, accounting and technology.

Experience and responsibilities

Andy’s focus includes developing the delivery and governance practices that connect business priorities to practical work. His background combines people, financial and technology perspectives across professional services and customer success.

Advisory services

Neel Asar

Neel Asar

VP Professional Services

Neel leads dForce’s professional services delivery function across ERP and PSA. His responsibilities include team development, operational delivery and aligning people, processes and technology around customer outcomes.

Experience and responsibilities

As VP Professional Services, Neel connects delivery oversight, team capability and customer success across the ERP and PSA portfolio. He focuses on measurable outcomes and the long-term value customers receive from their systems and services.

Implementation and integration

Ru Kumar

Ru Kumar

Non-Executive Director

Ru provides independent oversight and strategic guidance on commercial growth, market positioning and executive leadership. He brings more than 30 years of software leadership experience across global organisations and growing technology businesses.

Experience and responsibilities

Ru has held roles within Oracle, Microsoft and HP, alongside growing software companies spanning Salesforce, SaaS, ERP, services and enterprise applications. At dForce, his advisory input covers strategic partnerships, customer engagement and long-term business development.

About dForce

Cait Fraser-Burton

Cait Fraser-Burton

Director Technical & Training Services

Cait brings solution architecture experience in professional services automation and business systems integration. Her work connects functional and technical design with delivery standards, enablement and training.

Experience and responsibilities

Cait leads technical and functional capability development and acts as a lead architect across delivery, enablement and solution design. She combines functional, technical, project and change management experience, working closely with the Technical Architect on practical customer solutions and training frameworks.

Solution design

Andy Campbell

Andy Campbell

Chief Marketing Officer

Andy leads dForce’s marketing strategy, positioning and go-to-market activity. His product marketing background spans technology, SaaS and business transformation, including messaging around AI, ERP and PSA.

Experience and responsibilities

Andy’s experience includes growing technology businesses and global enterprises across multiple industries and regions. He translates technology and transformation capabilities into customer value, shaping dForce’s brand and market communications.

Explore dForce services

Andrew Williams

Andrew Williams

Technical Architect

Andrew leads technical architecture and development at dForce. He designs integrations, customisations and platform solutions alongside the functional architecture team, with responsibility for technical governance and solution quality.

Experience and responsibilities

Andrew works across the PSA SaaS landscape, connecting strategic technical architecture with the design and delivery of platform solutions. He heads the development function and oversees technical quality across complex customer engagements.

Application architecture

Di Prime

Di Prime

Functional Lead – Customer Success

Di leads customer success strategy and Salesforce functional solution delivery across the Salesforce and Certinia ecosystem. She brings more than 20 years of Salesforce experience to customer engagement, service processes and operational visibility.

Experience and responsibilities

Di has delivered global transformation programmes spanning Sales Cloud, Service Cloud, Marketing Cloud and professional services automation. Her work connects customer success needs with functional solution delivery and improvements in engagement and service performance.

Customer Success Cloud

Reg Abrahams

Reg Abrahams

Head of ERP

Reg leads dForce’s ERP capability, with experience across Sage Intacct, Sage 300, Sage 200 and Certinia Financial Management Cloud. He brings more than 30 years of ERP experience to advisory and hands-on consulting.

Experience and responsibilities

Reg works closely with customers on their ERP requirements and operational priorities. His background combines finance systems expertise with additional experience in professional services automation, supporting connected ERP and PSA solutions.

Financial Management Cloud

Working as one team

Expertise matters. How we work together matters too.

Our wider team of specialists and trusted associates supports advisory, solution design, implementation and integration. We work with your team and other partners around agreed responsibilities, clear communication and shared delivery knowledge.

We champion diversity, fairness and opportunity, creating space for different perspectives and experience to contribute to the work.

From Insight to Impact.

Let’s talk about where you want to go.

Tell us what needs to change and the outcome you are working towards. We’ll help you identify the right expertise and a practical next step.